موسعي, عبد الوهاب2019-02-212019-02-212018https://repository.univ-msila.dz/handle/123456789/8710Abstract: The purpose of this study is to rank the most important and effective marketing mix elements in the Fourth-generation service for Algeria Telecom. A literature review has been carried out on the subject and questionnaires have been designed to collect information necessary to determine the weight of each element of the Marketing mix. The results have been analyzed using the Analytic Hierarchy Process (AHP) approach and revealed that the service element ranked first with a percentage of 35.6%, followed by the price with a percentage of 26.5%, then the place with a percentage of 19.2% and finally the promotion with a percentage of 18.7%. Key words: Marketing Mix, Efficacy, Analytical Hierarchy Process (AHP), Fourth-generation (4G), Algeria TelecomMarketing Mix, Efficacy, Analytical Hierarchy Process (AHP), Fourth-generation (4G), Algeria TelecomThesis