إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي"الاقتصاد المبني على المعرفة"
| dc.contributor.author | واضح, فواز | |
| dc.contributor.author | عيشوش, رياض | |
| dc.date.accessioned | 2019-02-07T14:47:30Z | |
| dc.date.available | 2019-02-07T14:47:30Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The term knowledge can be regarded as a key word of the future, over the last few decades; many business organizations have found themselves in a context characterized by the spread of the knowledge economy. In this economy, customer knowledge has become a valuable asset for organizations. Managing customer knowledge is no longer something that only leading-edge companies use to gain sustainable competitive advantage. This research aims to shed light on Customer Knowledge Management(CKM) as a new marketing approach in the light of the knowledge economy, in order to establish a profitable and longer relationship with customers. | en_US |
| dc.identifier.uri | http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/7290 | |
| dc.publisher | Université de M'sila | en_US |
| dc.subject | knowledge economy, New Marketing Paradigm, customer knowledge management. | en_US |
| dc.title | إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي"الاقتصاد المبني على المعرفة" | en_US |
| dc.type | Article | en_US |