أثر الذكاء التنافسي في تحسين الأداء الصناعي
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Date
2018-03
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Publisher
Université de M'sila
Abstract
This study aims at clarifying the effective role of competitive intelligence in
influencing the performance of the industrial institution through several aspects such as
profitability, technological innovations, market share, etc. The institutions currently strive to
achieve a strong competitive position by improving their performance. , Increasing its
competitive power.
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Keywords
competitive intelligence, technological intelligence, competitor intelligence, customer intelligence, alliance intelligence, performance.