قياس فعالية عناصر المزيج التسويقي باستخدام عملية التحليل الهرمي دراسة حالة: خدمة الجيل الرابع (4G) لاتصالات الجزائر
Loading...
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة المسيلة
Abstract
Abstract:
The purpose of this study is to rank the most important and effective
marketing mix elements in the Fourth-generation service for Algeria Telecom.
A literature review has been carried out on the subject and questionnaires
have been designed to collect information necessary to determine the weight of
each element of the Marketing mix.
The results have been analyzed using the Analytic Hierarchy Process
(AHP) approach and revealed that the service element ranked first with a
percentage of 35.6%, followed by the price with a percentage of 26.5%, then
the place with a percentage of 19.2% and finally the promotion with a
percentage of 18.7%.
Key words: Marketing Mix, Efficacy, Analytical Hierarchy Process (AHP),
Fourth-generation (4G), Algeria Telecom
Description
Keywords
Marketing Mix, Efficacy, Analytical Hierarchy Process (AHP), Fourth-generation (4G), Algeria Telecom