التسير الاستراتيجي للعلامة التجارية في المؤسسة الاقتصادية
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Date
2013
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Publisher
جامعة المسيلة
Abstract
The objective of this research is to shed light on the brand because the
economic institutions is currently seeking to build strong brands that
allow to have a position in the market, On this basis we treated the brand
management and various strategies used in the process of formulating a
brand strategy , implementation and even evaluation , trying to highlight
the strategic dimension in management , and we finished this research
with an attempt to study the application of strategic management of the
brand in the algerian economic institutions ,and we chose cevital
company for food and industries as a field of research .
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Keywords
العلامة التجارية-التسير الاستراتيجي