التسوٌق الاجتماعً ودوره فً تحسٌن سمعة المنظمة -دارسة حالة جمعية البركة لمعمل الخيري والإنساني الجازئرية فرع ولاية المسيمة
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Date
2024
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Abstract
The study aimed to identify the extent to which social marketing contributes to improving the reputation of the organization (Al-Baraka Association for Charitable and Humanitarian Work in Algeria) located in M’sila. The descriptive analytical method was used, where the descriptive analytical method was adopted in understanding various aspects of social marketing and the organization’s reputation, by trying highlighting the role of social marketing in improving the reputation of the association under study. To achieve the objectives of the study, a case study approach was relied upon. To achieve this, an interview tool was used to answer a set of questions. The interview was conducted with the president of the Al-Baraka Society for Charitable and Humanitarian Work, M’sila branch. The results of the study showed that social marketing has an effective role in improving the association’s reputation, and that there is a high level of application of social marketing and its strategies in the association. Finally, we presented a set of recommendations, the most important of which is the necessity of establishing a specialized body for social marketing in charitable associations.
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social marketing, social marketing strategies, organization reputation, Al-Baraka Association for Charitable and Humanitarian Work
Citation
جامعه مسيلة