The role of social media in choosing a tourist destination (Case of the Algerian tourist)
| dc.contributor.author | مدوش, ريم | |
| dc.date.accessioned | 2019-03-25T10:07:26Z | |
| dc.date.available | 2019-03-25T10:07:26Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The present research consists of knowing the role of social media (Facebook, Instagram, Twitter, Youtube, Snapchat …) also blogs, in the choice of a tourist destination from the point of view of the Algerian tourist. For this, we studied a sample of people who prepare their tourist destination by designing a questionnaire which contains three parts (preparation of the stay, reservation of the stay, during and after the stay) for the collection of necessary information and we published it in an electronic way. According to our study, internet and social media play a very important role in the choice of a tourist destination from the point of view of the Algerian tourist during 3 stages which are the preparation of the stay, the reservation of the stay and during and after the stay, indeed in the face of the multiplication of tourist offers, the choice of the destination is established on several criteria and to seek information social media are present in the 3 stages. The social media has become an indispensable means for tourism professionals to create a real personal link between travelers and the tourist destination whether through websites, social networks and blogs and forums on the one hand and On the other hand it is a source of information for tourists and a huge time saver. The most important results are the budget devoted to the stay is the first criterion for the choice of a tourist destination, the Algerian tourist spends between 1 and 3 months of time searching for information on the choice of a tourist destination, the most used source of information in the choice of a tourist destination is internet: via a search engine then exploration of proposed sites (Google and Facebook in the first place), Social networks influence the choice of a tourist destination (reviews, comments, photos and videos shared), the Algerian tourist uses his smartphone to search for information, facebook is the most consulted social network when choosing the destination, the Algerian tourist reserves his stay in advance from 1 to 3 months in a physical travel agency and he reserves in accommodation and transport. | en_US |
| dc.identifier.uri | https://repository.univ-msila.dz/handle/123456789/12476 | |
| dc.publisher | جامعة مسيلة | en_US |
| dc.subject | social media, tourist destination, e-tourism. Jel Classification Codes: A3, 03, C8, D7. | en_US |
| dc.title | The role of social media in choosing a tourist destination (Case of the Algerian tourist) | en_US |
| dc.type | Article | en_US |