Faculty Publications

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Browsing Faculty Publications by Author "حيمر سعيدة"

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    Public Relations Planning التخطيط للعلاقات العامة
    (جامعة محمد بوضياف المسيلة, 2025-01-05) حيمر سعيدة
    Abstract This pedagogical publication, titled 'Planning in Public Relations, explores the fundamentals and significance of planning in this vital field. The publication provides a comprehensive overview of designing effective strategies to successfully achieve public relations objectivesm Throughout this publication, we delve into the key foundations of strategic planning and how PR professionals can benefit from it to build and enhance relationships with their target audiences, The publication serves as a fundamental guide for those seeking to improve the effectiveness of their public relations strategies and achieve sustainable success in aligning with their organizational vision and goals. Addressed to first-year Master's students specializing in public relations, this publication aims to equip them with information and knowledge to prepare for a future in the field We offer fourteen lectures, covering the concept of public relations, and guiding them through creating a PR program with strategic planning Providing them with all the necessary foundations and tools for sound planning. Keywords:Public Relations Planning-Pedagogical Handbook for the course
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    قضايا دولية ووطنية معاصرة
    (جامعة محمد بوضياف المسيلة, 2024-06-24) حيمر سعيدة
    Abstract : The pedagogicalbooklet Contemporary International and National Issue aimed at second-yearundergraduatestudents in Media and Communication Studies, analyzes major political, economic, and social issues of recentyears. Key topics includeeconomic crises, regionalconflicts, terrorism, climate change, technologicaladvancements, and migration, The bookletaims to developstudents’ analytical and criticalskills and enhancetheirunderstanding of these issues’ global and national impacts, with a focus on Algeria. The teachingmethodologyinvolves lectures, workshops, and case studies to provide a comprehensive and in-depth perspective. Referencesincludeacademic books, research articles, journalistic reports, and reliable online sources. Key words : pedagogicalbooklet, second-yearundergraduatestudents, media and communication studies, contemporary international and national issues