Master Thesis

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Open Access
The Unintended Consequences of Wokeness: A Journey through the Evolution of Black Lives Matter Movement.
(2024-06) Messouda SAOUDI Nora BELGHAZI
Abstract This research examines the evolution of the WM and the BLMM, their intersection, cultural impact, and an analysis of media representation and popular discourse. It deals also with the BLMM's shifts in goals and the identification of unintended consequences on its trajectory. This study aims to show the impact between them in addition to the unintended consequences of the BLMM. In order to investigate the WM and its sociopolitical influence on the American society, a thorough examination of secondary data sources and the application of content analysis are the methods used in this study. This study emphasises the way that wokeness has shaped modern social movements and activism. We can better comprehend the dynamics of social change and fight towards equitable society for all by critically analysing its historical foundations, guiding principles, media depiction, and wider ramifications. The conclusions drawn are the concepts that define the WM, the opportunities and difficulties in media portrayals, an intersection between the movements, discussions on structural racism, unintended outcomes.