باللغة الانجليزيةAdvertisingمقياس الاشهار
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Date
2025-01-26
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة محمد بوضياف -المسيلة
Abstract
Advertising
-Summary:
Teaching advertising at the university level has great importance and
influence on many public areas, and this importance is summarized in the
following axes:
• Teaching the subject helps build credibility in the work environment, especially
when companies respect customers and provide a set of correct information about
the nature of the product that was advertised. It contributes to using an efficient
and effective strategy that clarifies the costs incurred by the products that may be
included in advertising, especially with private commercial advertisements in
production and service companies.
• Teaching students to create advertisements capable of attracting many
customers; the more distinctive the advertising style is, the more it contributes to
achieving the desired impact on the targeted customer group in society.
• Supporting the communication of ideas to students from types of advertising by
using the method of repeated advertisements that depend on an appropriate
advertising policy, such as advertisements within news bulletins, or television
series.
• Linking advertisements with search engines and websites on the Internet, which
helps in enhancing the role of advertising in communicating the advertising idea
to individuals, specifically those who browse the Internet constantly