The Impact of Social Media on American Presidential Election Campaigns The Case of “ Donald Trump’s 2016 Campaign ”
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Date
2018-06
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IV
Abstract
This dissertation entitled ―The Impact of Social Media on American Presidential Election Campaigns, Donald Trump's 2016 Campaign‖. It consists of two chapters and aims at examining the Influence of Social Media in public presidency (USA). First, it elaborates a background of the history of presidential campaigns in America. Then, this research paper focuses on President Donald Trump, and how he used social media. Furthermore, how widely successful he was in rallying the American society to gain votes. Moreover, by applying "Digital Media Theory ", this study sheds the light on how Trump's Campaign relied on Social Media and the impacts it brought upon American public, whether positive or negative aspects.
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Key words: Social Media, Impact of Social Media, Digital Media Theory, Trump's 2016 Election Campaign.